Diagnosis first. I find the one thing holding your business back, then fix it.
The 15-min call is free. No pitch.
Or read about the AM Diagnostic (A$2,500, fixed).
01 — Who this is for
You run the business and you run everything in it. The bookings, the pricing, the ads…
You want to make more. You're not sure what's holding it back. Or you thought you'd worked it out, fixed it, and nothing changed.
That's the part I'm interested in. Not the symptom you can see, but the thing underneath it.
I work with founder-led businesses doing up to A$2M per year who want to know what's actually broken before spending another dollar fixing it.
02 — Results
When I started, four things were broken: an e-commerce store not converting, no paid acquisition, a manual booking process, and a content pipeline built around editing livestreams.
I interviewed the owner before touching anything. Current process, pain points, what was working, what wasn't, how he preferred to work. Then committed to a direction.
Here's what came out of it.
6.6x
monthly e-commerce revenue
Took a brand from zero paid ads to their best 3 months of e-commerce revenue. Built the Meta Ads channel from scratch. Seasonal promotions and bundling lifted AOV by 42% and sustained 6.6x average monthly e-commerce revenue.
10 hrs
to ship a production CRM
No off-the-shelf tool fit the workflow, so I built one from scratch. A single dashboard handles new client applications, auto-translates between two languages, manages bookings, and logs session notes. Replaced a 3-step manual process and saved 5+ hours of admin per week.
1,000+
comments and messages handled a week
Built an inbox system that handles 1,000+ comments and messages a week for A$15 a month. It acts as community manager and customer support in one, reading, classifying, and replying in the brand's voice across every channel. The team only reviews what genuinely needs a human.
8.4M
views in the first month
Built a content pipeline around one bottleneck: the founder's time. He records once in native language, ElevenLabs handles dubbing, and hooks get iterated against performance rather than opinion. One recording session a week feeds every channel.
03 — The AM Diagnostic
I dig into your business, find the one thing holding it back, and give you a clear, prioritised plan with pricing. So you know what to fix first and what it costs.
AM DiagnosticA$2,500, fixed.
One price. Confirmed before anything starts.
About 3 hours of your time.
Intake form, access, the interview, the walkthrough. I do the rest.
Within 2 weeks.
From start to walkthrough, once intake and access are confirmed.
We talk. You tell me what you think is going on.
I go into the numbers and check whether the data agrees with you.
I find what's broken, what's underused, and what's working better than you realise.
I rank it. What's worth most, what comes first.
You get a 3-month plan, priced. You choose who executes it.
Where the business is losing hours to manual process, and what would remove it.
ProofProduction CRM + booking system built in 10 hours, running at A$1/mo, saving 5+ hrs/week.
Where the growth bottleneck actually sits, and what owns it.
Proof6.8x ROAS, 6.6x revenue growth, 42% AOV increase, 8.4M views in a single month.
Full refund if I don't find an opportunity worth at least A$25,000.
Work with me within 30 days and A$1,500 comes off the next invoice.
The 15-min call is free. No pitch. You'll know whether the Diagnostic is the right next move.
04 — After the diagnostic
The diagnostic ends with a plan and a price for each piece of work. Who executes it is your call. Walking away with the plan is a legitimate outcome.
| You | Martin | |
|---|---|---|
| Plan | Yes | No |
| Build | Yes | No |
You take the quick wins and the 3-month plan and run with them. The diagnostic is a complete piece of work on its own.
Right for you if: You have the time and the people. What you were missing was the direction.
| You | Martin | |
|---|---|---|
| Plan | No | Yes |
| Build | Yes | No |
I build the roadmap and stay in it while you execute. I make sure you don't go off course.
Right for you if: You have people who can build and ship, and you want the capability inside your team rather than with me.
| You | Martin | |
|---|---|---|
| Plan | No | Yes |
| Build | No | Yes |
I get in, build it, and ship it. You'll see it move within the first two weeks.
Right for you if: You need it done, and you'd rather run the business than build the system.
05 — Testimonials
I had the pleasure of working with Martin for my startup. He went above and beyond to review my platform, understand the key gaps, reviewing our data, preparing reports and also spent time educating me as a founder on how to grow and retain my users with practical tips and advice.
Diagnostic work: platform review, data review, findings and recommendations.
After working with Martin, I gained much-needed clarity on my direction and priorities. I now have a clearer path forward and am focusing my efforts on what truly matters for growth — something I was struggling with.
Diagnostic work: direction and priorities.
Engineer-growth operator for founder-led businesses
I spent three years at Canva building AI features. Then left engineering entirely. Started working directly with founders. And quickly saw why some businesses stay stuck.
They're solving the wrong problems. It's easy to stay busy fixing symptoms while the root cause compounds. A new tool won't fix a broken process. More content won't fix a broken offer.
I don't advise from a distance. I get into the work: systems, content, campaigns. I stay in it until the numbers move. No account managers. No layers. Just me.
I work best with founders who want honest diagnosis, fast execution, and a partner who treats their business like it matters.
Outside of work: I'm a proud blood donor with over 20 donations and counting. Going as long as my health allows.
Delayed decisions are the most expensive thing in a business.
Why Me
Five years of engineering taught me to make complex things simple. Now I apply that to businesses.
I ask why before I build anything. Sometimes you need a better process, not a new tool. When you do need it built, I ship fast.
No handoffs. You talk to me directly and I execute. That's the advantage of one person who's fully invested.
I use AI where it makes the work genuinely better. Voice cloning, automation, content generation. The strategy is always human.
07 — FAQ
Founder-led businesses doing up to A$2M per year, where you run most of it yourself. The AM Diagnostic needs something to diagnose: revenue, a channel, an offer, a process. If you're pre-revenue, it's too early for this. I'll tell you that honestly rather than take your money.
A fixed-price review of your business. I go through your numbers, find the one thing holding you back, and give you a ranked, priced 3-month plan within 2 weeks. About 3 hours of your time. Full refund if I don't find an opportunity worth at least A$25,000.
It starts with the AM Diagnostic: A$2,500, fixed. After that, every piece of work in the plan has its own fixed price, so you know what it costs before you commit. No retainer, no hourly billing.
No. I'm based in Sydney and work with founders across APAC. Remotely anywhere, in person in Sydney.
I don't guarantee results. No honest person can. I guarantee a system built around your actual problem. Get the system right and the results follow.
I'm one person. You talk to me, I do the work. No account managers, no handoffs. Faster decisions, clearer communication.
The diagnostic itself lands within 2 weeks. After that it depends on the work. Some things move fast: I've shipped a production internal tool in under 10 hours, and a paid channel that reached 6.8x ROAS. Some take longer. I'll give you a realistic estimate once I've seen your situation.
I keep my client load small so every engagement gets direct attention. If I don't have space when we talk, I'll tell you upfront. If I do, we can usually start within a couple of weeks.
Next step
The 15-min call is free. No pitch.
Ready to skip ahead? The AM Diagnostic is A$2,500, fixed. Confirmed on the call.
[email protected] · I'll get back to you within 24 hours.